How to Price Handmade Products Without Undervaluing Your Work

If you sell on Etsy, craft fairs, or your own shop, you’ve probably faced the hardest question of all:

💭 How do I price my handmade products?

For most creators, pricing feels overwhelming. Do you match competitors? Do you just double your material costs? What about your time?

This is why so many handmade sellers end up undervaluing their work — which leads to burnout and a business that can’t grow.

The good news? There’s a simple process that takes the stress out of pricing.

Why Pricing Handmade Products Is So Challenging

Through my work with makers and small business owners, I see the same struggles come up again and again:

1. Not Knowing the Real Costs of Handmade Goods
   It’s not just materials. Your time, packaging, and overhead all factor into your true product cost. Forgetting them means you’re selling at a loss without realizing it.

2. Comparing Handmade Items to Factory-Made Products
   You can’t compare your handcrafted candles, jewelry, or prints to a factory’s bulk pricing. Handmade has different value — and your prices should reflect that.

3. Fear of Charging What You’re Worth
   So many creators keep prices low to “make sales.” But when you do the math, you’re often paying yourself less than minimum wage. That’s not sustainable.

The Solution: A Step-by-Step Handmade Pricing Formula

That’s why I created the Pricing Your Products for Profit Guide.

This free guide walks you through:
✔️ Calculating your material, labor, and overhead costs
✔️ Finding your break-even price per item
✔️ Choosing the right profit margin for your products
✔️ Setting a sustainable sale price that customers respect

👉 Download the Free Pricing Guide Here → [Insert Link]

This is Step 1 in building confidence in your pricing.

Step 2: Researching the Market (The AI Shortcut)

Once you know your costs, the next step is understanding where your product fits in the market.

Normally this means hours of scrolling Etsy, Shopify, and Instagram to compare similar items. But I’ve built a shortcut: an AI-powered Market Research Prompt that acts like your personal pricing consultant.

You paste in your costs, and it generates:
✨ Top keywords for your product
✨ A competitive pricing window
✨ Recommendations on whether to position as entry-level, competitive, or premium

👉 This powerful tool (Step 2) is only available inside my free Skool community: Bucket List with AI.

That’s where creators, crafters, and entrepreneurs learn to use AI for real results — without the overwhelm.

Final Thoughts

If you’ve ever asked yourself “How much should I charge for my handmade products?” — you’re not alone.

With the right system, you can:
✅ Stop second-guessing
✅ Price with confidence
✅ Build a profitable creative business that lasts

✨ Start today by downloading the free Pricing Your Products for Profit Guide. Then, when you’re ready for Step 2, join us inside Bucket List with AI to unlock the AI Market Research Prompt and get ongoing support.

👉 [Download Free Guide]
👉 [Join Bucket List with AI Free]